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Resumé

Part strategist, part troublemaker.
I work where culture meets creativity, turning insight into impact. Always people first. Always a bit messy on purpose.
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Skills

Cultural & behavioral insight

I read people, patterns, and culture. Using psychology and curiosity to uncover the human truths and emerging shifts that bring relevance and depth to creative strategy.

Brand & communication strategy

I build brands with both direction and soul. Translating insights and business goals into strategies that unite story, purpose, and emotion — making communication truly connect.

Inclusive culture design

I design workplaces that work for everyone — creating systems, rituals, and languages that make belonging real (not just a slide in a deck or a policy forgotten somewhere).

Workshop design & facilitation

I create spaces where ideas happen. Designing and leading workshops that spark energy, challenge assumptions, and turn collaboration into real outcomes.

Storytelling & copywriting

I tell stories that feel, not just sound good. Blending conceptual thinking with precise language to give brands a tone and presence that people remember.

Creative operations & leadership

I build systems that let creativity thrive. Leading teams and processes with equal parts clarity and chaos — ensuring ideas have both structure and momentum.

Experiences

2025.08 - ongoing

Head of Operations / People / Brand

Building the foundation of a new AI & innovation consultancy from scratch. Designing culture systems, brand tone and internal frameworks blending people strategy and creative direction.

#brandculture #creativeoperations #strategicstorytelling #leadership

2025.02 - 2025.08

Project Manager (Brand & Employer Communication)

 

Led national communication projects, producing campaigns and narratives that strengthened the company’s brand identity and talent attraction.

#employerbranding #contentstrategy #narrativedesign

2024.10 - 2025.02

Global Head of Talent Acquisition

Unified talent strategy across five countries. Created cross-market messaging frameworks and positioning tools connecting brand and people.

#strategicleadership #brandcohesion #cross-marketcollaboration

2021 - 2024

ANNEVO

Later acquired by twoday

Head of Operations / People Lead

 

Defined and nurtured the company’s culture and employee experience through brand-driven initiatives, internal storytelling and creative workshops.

#culturestrategy #internal communication #creativefacilitation #leadership

Other experiences

Talent Manager @ CANEA Partner Group

Copywriter (freelance) @ Nordiska Galleriet

Recruiter roles @ Adecco, Academic Work, Wise IT

Shift Manager @ Liseberg

Education

2016 - 2019

Högskolan Väst

B.Sc. in Psychology

Work & Organizational Psychology

Tools

I’ve tried them all. These are the ones I actually like.

Google Suite

Figma

Adobe Creative Cloud

Notion

Miro

Slack

ChatGPT / AI tools

Teamtailor

Apple

Microsoft 365

Power Point

Canva

Sharepoint

Whiteboards + Post its

Teams

"Manual brain mode"

Workday

PC

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