About
I’m Jennifer. And ideas won’t leave me alone.
When I don’t act on them, I go slightly insane — so I make things. Furniture, photos, brands, stories. Anything that lets me turn curiosity into something real.
I’m curious about how things work — and even more about how people do. That curiosity has led me through a mix of worlds: HR, design, branding, culture, and way too many side projects.
I build things — teams, brands, spaces, visuals — and I care deeply about how they feel. My work usually lives somewhere between strategy and chaos, where structure meets instinct.
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Whether it’s shaping a company culture, a creative concept or a new shelf for my apartment, I approach it the same way: with curiosity, intention and a slightly obsessive need to make it better.

Reference stuff
Beyond Work - Johanna <3 vintage
Extra material: Instagram post Instagram story
Beyond Work - Linnéa and the board
Extra material: Instagram post Instagram story