Skills
Cultural & behavioral insight
I read people, patterns, and culture. Using psychology and curiosity to uncover the human truths and emerging shifts that bring relevance and depth to creative strategy.
Brand & communication strategy
I build brands with both direction and soul. Translating insights and business goals into strategies that unite story, purpose, and emotion — making communication truly connect.
Inclusive culture design
I design workplaces that work for everyone — creating systems, rituals, and languages that make belonging real (not just a slide in a deck or a policy forgotten somewhere).
Workshop design & facilitation
I create spaces where ideas happen. Designing and leading workshops that spark energy, challenge assumptions, and turn collaboration into real outcomes.
Storytelling & copywriting
I tell stories that feel, not just sound good. Blending conceptual thinking with precise language to give brands a tone and presence that people remember.
Creative operations & leadership
I build systems that let creativity thrive. Leading teams and processes with equal parts clarity and chaos — ensuring ideas have both structure and momentum.
Experiences
2025.08 - ongoing
Head of Operations / People / Brand
Building the foundation of a new AI & innovation consultancy from scratch. Designing culture systems, brand tone and internal frameworks blending people strategy and creative direction.
#brandculture #creativeoperations #strategicstorytelling #leadership
2025.02 - 2025.08
Project Manager (Brand & Employer Communication)
Led national communication projects, producing campaigns and narratives that strengthened the company’s brand identity and talent attraction.
#employerbranding #contentstrategy #narrativedesign
2024.10 - 2025.02
Global Head of Talent Acquisition
Unified talent strategy across five countries. Created cross-market messaging frameworks and positioning tools connecting brand and people.
#strategicleadership #brandcohesion #cross-marketcollaboration
2021 - 2024
ANNEVO
Later acquired by twoday
Head of Operations / People Lead
Defined and nurtured the company’s culture and employee experience through brand-driven initiatives, internal storytelling and creative workshops.
#culturestrategy #internal communication #creativefacilitation #leadership
Other experiences
Talent Manager @ CANEA Partner Group
Copywriter (freelance) @ Nordiska Galleriet
Recruiter roles @ Adecco, Academic Work, Wise IT
Shift Manager @ Liseberg
Education
2016 - 2019
Högskolan Väst
B.Sc. in Psychology
Work & Organizational Psychology
Tools
I’ve tried them all. These are the ones I actually like.
Google Suite
Figma
Adobe Creative Cloud
Notion
Miro
Slack
ChatGPT / AI tools
Teamtailor
Apple
Microsoft 365
Power Point
Canva
Sharepoint
Whiteboards + Post its
Teams
"Manual brain mode"
Workday
PC
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